CYCLING CANADA LAUNCHES NEW CLUB 1882 FUNDRAISING PLATFORM | Cycling Canada Cyclisme

CYCLING CANADA LAUNCHES NEW CLUB 1882 FUNDRAISING PLATFORM

Ottawa, ON (April 28, 2021) – Cycling Canada is excited to announce the launch of Club 1882 (C.1882), a new fundraising campaign that will connect and engage passionate cyclists from coast-to-coast in support of the long-term development of the sport.

After a year marked by tremendous challenge, change and uncertainty, Cycling Canada is shifting its focus to the opportunities that lie ahead for the sport of cycling, which has seen significant growth in participation and interest since the onset of the pandemic.

The program is a critical piece of the organization’s new 10-year strategic plan, representing an important first step to diversify the funding base for the sport at all levels. C.1882 will generate and deliver vital resources for Cycling Canada and its provincial partners to support grassroots and community development initiatives across the country. Proceeds will also support athlete and coach development programming, a key focus for Cycling Canada as it seeks to provide better balance, integration and sustainability for its performance programs across all cycling disciplines.

Spearheaded by Olympic medallist and Cycling Canada board member Curt Harnett, C.1882 will engage donors and connect passionate cyclists from across Canada to help create a stronger foundation and future for the sport.

“The bicycle transformed my life,” said Harnett. “It opened doors to experiences and opportunities that I would not have had access to otherwise and I am motivated to create opportunities for others to find their own passion for the bicycle. That is why I’m excited about today’s launch of C.1882, a movement focused on engaging like-minded people from across this great country who want to play their part to help grow Canada’s love affair with the bike.”

“We are thrilled to launch C.1882 as an important building-block on our journey to transform cycling in Canada,” said Cycling Canada Chief Executive Officer Matthew Jeffries. “At the centre of this transformation is a renewed and concerted focus on our community, and we need a little help from this great community in getting started. Donations from this program will allow us to support the sport in important areas where we have historically struggled for resources – getting more kids on bikes, providing more opportunities for young athletes across all disciplines, training more coaches, and ultimately growing our membership and making our sport more inclusive and sustainable.”

C.1882 will seek donations starting at $1,882 per year from individual donors and $10,000 from corporate members. All donors will be eligible for a tax receipt as well as numerous member benefits including the official C.1882 retro-wool long-sleeve jersey and access to exclusive events and discounts with Cycling Canada partners.

The program is aiming to raise $250,000 in its first year of operation and has already generated over $100,000 in donations from pre-launch marketing efforts.

For more information including how to join please click here